Blog posts and their role
Uploaded on June 2, 2024
Blogs are maybe the most obvious way to make a website – they are an understandable format to synthesize visual media and words together in bite-size formats and are accessed through the internet, through websites.
Blog posts are:
Typically blog posts have individual URLs, and are meant to be able to be shared. When a search engine identifies a blog post, it gives it bonus SEO points – because search engine customers (everyone) they’re typically contain unique, thoughtful writing.
Of course, there are a lot of duplicate blog posts, tutorials for the same task, recipes for the same dish, a recounting of an almost identical day. However each one of these posts does contain unique information.
Blogs are typically informative, although they don’t have to be. Some people who maintain blogs make it a point to make a blog post every single day, and a lot of those people will use their blogs like Twitter, sharing random thoughts / opinions.
Twitter is commonly considered to be an evolution of blogging. It is referred to as “microblogging” a lot – where blog posts are typically longer form, and typically don’t have any form of real-time interaction. Some blogs have comments enabled, where people can add comments. WordPress blogs have comment functionality built in – you can enable comments on blog posts for example.
The role of the blog:
The point of a blog is to create individual URLs – webpages – with specific, focused information. Blog posts are meant to be shared. They are longer form than social media posts and typically aren’t created with the attempt to go viral.
Longer form content is meant to be sat with, to not be consumed instantly, and then context shift right away. Due to the brevity of a blog post relative to say, a book, there should be hyperlinks on a blog page in order for readers to be able to consume more related content so that context shifting shouldn’t have to happen. Web pages should not be dead ends, and good web pages also hyperlink out to other websites with related content and information.